Chanel topped a survey of high-net worth consumers in China as their favourite luxury brand, according to luxury research firm, Agility Research and Strategy.
CHANEL is China’s favourite luxury fashion brand. The French label came third in the country’s 2013 World Luxury Index, beaten only by Audi and BMW who ranked first and second respectively.
Chanel Is Chinas Favourite Fashion Luxury Fashion Brand, British Vogue
Chanel has the highest brand awareness among luxury Chinese consumers, according to a new survey.
Chanel is the hottest luxury brand in China
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Analysts and luxury executives say the appeal of luxury brands to ever-younger consumers is tied to a surge in wealth creation over the past few years, along with social media.
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